About

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Living life in the heart of RSN, Keith is the Managing Partner of Visual Activity, LLC, a user experience, usability and design agency based in Boston, Massachusetts. He is a fan of baseball and, most obviously, the Boston Red Sox.

Why Red Sox Soul?

It’s more therapeutic than anything. The world doesn’t need another Red Sox blog, but that hasn’t stopped the other 310,802 blogs out there. Discussion is the key to frustration and I am always frustrated when it comes to a Sox loss. Just ask the family.